Here's a link to the above mentioned bag:
Product Page | NB Expeditions
These look amazing! Really well thought out and designed. If it lasts just twice as long as the popular one it will be so worth it at $96, and I think they will last way longer and so many nice design features to go along with it. He does recommend treating it with 303 Fabric Guard whatever that is. I ordered mine before I came back here and posted this link even though I wasn't really wanting to spend the money yet, I just can't see buying something thats only going to last a short time for half the money.
I'll post a review when it gets here.