Milestar Patagonia M/T's seem to be the rage and they are what I went with on my new 2020 Jeep Gladiator Rubicon, 315/75R17 (35x12.5) and I love them. I had BFG KM2 MT's on my JK and loved them too, but these Patagonia are super quiet on road and very smooth, aggressive looking and so far have held up well with almost 7,000 miles on them. I have not wheeled with them yet, but everyone that runs them (even the guy from TrailRecon) says they are super sticky and grab onto everything AND the most important factor for a lot of people is they are cheap compared the BFG/Goodyear/General. I hated the Falken Wildpeak MT that came with my Gladiator. They were loud and a very rough ride. You felt every lug on the road. If you haven't looked at the Milestar Patagonia yet, check them out. I also really like SimpleTire.com, they offer very competitive prices, selection (both name and off brands), fast shipping to your choice of installers with pre-negotiated install prices and are always having sales. I have purchased from DiscountTire before too with good experiences, but my last two sets of tires have come from SimpleTire.
If you just want an AT and not a super aggressive one, I ran a set of Nokian Rotiva AT on my Ram 1500 and loved them. They are a true snow rated AT and I put 75,000 miles on them. A very technologically advanced tire and priced well. SimpleTire is the only place I could find them. They are made in Sweden I think. They have a lot of cool features including tread wear indicators that literally show tread percentage (75%, 50%, 40%, 25%) in the tread as the tires wear.
I didn't read through this whole thread, so hopefully if anyone else talked about these two tires, I am just reinforcing a positive review. If I'm the first to bring them up, TOTALLY recommend checking them out.