I don’t take offense to it. It’s just become kind of cliche.
This line is great. It’s become more about a look.
It has become a brand new Toyota, with a RTT, Hi-Lift and all the expensive kit you can add to it, quickly followed by the obligatory “just get out there with what you’ve got” statement. Right before they go into a high production value video showing a box someone sent them, or describing the thought process behind the flashlight they chose for the team in their next overland expedition. And all of the sudden one starts feeling the NEED for (insert product here).
It’s cool that something you’ve done for years is now popular. The new products that come to market are great! But then it’s too much.
Maybe it bugs me a little more because I live next to, and work in, a mountain resort town where having “the look” is VERY important. Lots of beards, plaid shirts and craft beer!
I don't mind the use of the word "overlanding" at all, it doesn't bother me at all.
However - everything else you said is spot on! I agree 100%. It has become way too commercialized.
I know of a handful of hardcore vintage Land Rover enthusiasts who use to attend, as well as organized, some of the highest profile Rover events in the country. These were events where you got down and dirty; you drove obstacle courses, you tested your winching skills, you did a lot of things you'd see done during a Camel Trophy race.
Note though that I said they "use to attend".
Eventually these events, organizations and clubs got inundated with posers who wanted the lifestyle without doing the work. They threw money at it instead of learning how to make do. And then the hipsters got involved as well.
These these events, organizations and clubs became more and more "look at me" things. It became a pissing match to see who could out do who by buying the latest and greatest.
Hell...several of the posts I see deal with people showing off equipment that costs more than some people make in a week!
Anyway, back to those these events, organizations and clubs. Those that are no longer involved said they got tired of it. They hated participating any longer because the events became more and more nothing tha glamping. These people would show up in rigs that cost in excess of $40K, tricked out in all the latest and greatest name brand gear. Guess what - they didn't do much of anything other than sit around and pat each other on the back and saying things like "oh, I see you got the latest this-that-or-the-other from (any name brand)".
The wife and I looked at a bunch of photos from one of these events that took place a couple years ago. She couldn't believe she saw women in them that were "roughing it" in ensembles that approached the $1-$2k range.
About 6 months ago we got our annual invitation to attend one of these events. It was to start on a Friday afternoon and go till Sunday afternoon, with the main events taking place on Saturday. On Saturday there were two trail rides scheduled, one in the morning and one in the afternoon. Each one was to last roughly 2 hours. Between the two rides the participants were to be treated to a catered lunch. After the second ride, promptly at 5PM, cocktails were to be served. After that, a catered dinner. Both meals were being catered by a restaurant noted for its food and high prices. Afterwards came the highlight of the weekend - a raffle and door prizes. The total value of these items was $33k - there were only about 200 invitations sent out.
My wife is the chairman of a small town's annual spring festival. This thing draws several thousand people over the same amount of time and the total value of the door prizes they give out is a lot less than $10k.
So yes, this "lifestyle" has become one big advertisement for snooty businesses who think their products are God's gifts to mankind. It has also become one big "love fest" for posers and such.
It is no longer - in the mainstream anyway - about getting out there and exploring; not about a man and his rig taking on the world.
If a person wants to see what TRUE overlanding is and what the TRUE spirit of overlanding should be, all they have to do is read the book "First Overland: London-Singapore by Land Rover".
In all honesty...when I look at my Rover and consider what gear I want to go with it all I have to do is look through this book. These guys spent over a year in their Land Rovers without ANY of the fancy-shmancy gear often talked about on this forum as well as others like this one. They didn't have RTTs, on-board fridges, GPS, and so on. HELL - they didn't even have AC! On top of that they had to learn how to be mechanics and not just take their rigs to a shop and throw money at it.
I really wonder how many people on here, as well as on those othe boards, could do what they did.
Guess I'll get off my soapbox now...