WARNING: Truth post.
You guys are awesome. Seriously. You sound like my good friends.
Friends say, "the hell are you doing Murguia? You need to OB full time."
I will do this as soon as it is best for OB. Maximum growth is what matters. We're on a mission, and I owe it to each of you.
Fact is I've been able to grow Overland Bound because of the financial resources generated by my day job. There is a fine balance between monetary resources and my time as a resource. I can apply my time to my day job, or OB. Which allows OB to grow more quickly?
Concrete example: We spend money on ads. Google Adwords gets $10 a day. Facebook gets $10 a day or $600 a month total. Because OB has struck a cord , that small investment has a huge social membership (not OB membership) return. If people know about us, they stay on our sites. You can see this in IG and FB numbers which are growing quickly. A new FB member (that means they click "like" on our page) costs us $.07! That's unheard of!!! It's cheap!
Below, Oct 10th is incomplete data, so ignore that day.
Why? Because people agree with the mission and the community is awesome.
If I quit my day job, that $600 a month may go away. We couldn't afford it. It would slow OB growth.
Now, I'm giving one example, not all, so you shouldn't think $600 a month will solve this. Corrie and I have a trajectory, and goals, and work tirelessly to achieve them. At the right time, I'll transition to OB full time.
Thats background, and you guys asked a specific question which was, "what needs to happen?".
The simple answer is membership.
Events like the PNW trip are costs, not revenue generators, but we need to meet our members! The OTG Rally is pretty much break even, but we have ideas to make a modest profit so we can do more. Corporate sponsorship? Again, this is where membership comes in, because membership adds value for folks like ARB.
The AWESOME thing is that new memberships keep the lights on. So many people are joining (about 30 per week) that the one-time membership price helps us pay costs. This is where "striking a cord" helps. We never could have imagined 30 people a week would join OB.
How do you help? Be the welcome wagon! When a new member hits the forums, help them navigate! Point them to the FAQ. Hell, add to the faq! Show them how awesome you guys are. Make them feel supported. Though you don't know it, many of you guys are "hard core" because of your level of expertise. Make sure beginners feel welcome, and help them.
Populate "boot camp" or "Route" share forums.
Write an article! Articles published on OB.com get 15,000 people to read!
If you have time to assist Corrie on organizing content post, we need "owners". Could we say, I need an interview article on Nov. 15th and have someone make it happen? You could call the president of "traction jack" and say, "Hi, I represent OB and I would like to do an article on your product".
Any other ideas for growing membership helps!
Again, I'm captain over-share here, but that's the real deal. I'd love to hear your thoughts!
M