Brand names sometimes use their names to justify outrageous pricing. I read alot of reviews before I buy anything. I dont need a $150 chair when a $20 will do. Same with coolers and tumblers also with backpacks, how good does it really have to be. I recently wanted a new backpack,did my research, the NorthFace was $270 found a Teton on Amazon with great reviews for $55! Really? Im not going to climb Mt Everest or traverse the Amazon Jungle, it was fine for my needs.