We saw ALOT of new Tacomas at NW Overland rally, i guess alot of people like them. Its great for us because its us two and two little dogs so we fold the back seats down and have more totes underneath the dog beds. If you have a larger family it may not be the best, Shortbed and low bedrack make for limited space, hence the roofrack and totes in the cab. Crawl control and factory rear diff lock were a big selling point as well.