I'm pretty torn here over the whole CB/HAM/GMRS radio thing....
I have a Cobra 75WXST in my Jeep, with a 4ft Firestick, multiple FRS/GMRS radios, and a Baofeng UV-82HP Ham (just listening now and studying for test) .
The majority of my trail friends have FRS/GMRS radios vs anything else, and frankly they work really well. I went ahead and paid for the GMRS license, so I can go full power. My only complaint is having them loose in the cab, and would really prefer something with a decent size speaker and a regular handheld mic. I saw this recently which peaked my interests:
https://midlandusa.com/product/micromobile-2-way-radio/
Full 5 watts and more in the style of a mounted CB unit. No complicated programming, plenty of channel options when you factor in privacy codes.
Ham is a good option, but like others here, many of my friends do not have the time or the interest to get into HAM radio.
As far as CB, my last road trip from LA to Denver and back, there was so little traffic on the CB, I wondered if it was even on. Also, I don't run my antenna full time so it feels like it needs to be re-tuned every time I re-attach it.
I carry a Delorme InReach SE if I need to call in the calvary. I guess it's good to be prepared for all reasons and maybe it's just me whining but I wish there was a more universally accepted approach to trail comms.
Actually, the more I type, the more ridiculous this post of mine seems....carry on!