As a JKU owner, I can you this, if I did not own a JKU and have it built out already for overlanding, I would own a T4R. And I love Jeeps. I have sacrificed the top down doors off ability for security of a hardtop full time to protect my gear. As others have mentioned, it's nearly unstoppable on the trail and the Rubicon especially gives the driver tremendous confidence to go anywhere - perhaps too much confidence. But most of us take the paved roads to get to the dirt roads and the seats and the ride are equivalent to a city bus. Lots of people complain about room but I have had no issues with making use of space vs a T4R, I'd call them tied if laid out correctly. Toyota wins on reliability, but I'd argue about resale value. Have you ever priced used Wranglers? They hold their value incredibly well. So well that people complain about how expensive even the used ones are. Aftermarket parts, Jeep wins hands down and because of that competition of suppliers it's less expensive (although still expensive) to build it out. Hope this helps.