I was involved with design and build specs on a lot of Grille Guards and Bull Bars from 2002 to 2010 or so. I came into a company that had been in business for years.
Each unit Grille Guard was a basic design shape reshaped to match the front of the new vehicle. Bull Bars were mostly all the same with specific designed mounts to hang them on.
In my experience 80% of the units that were being designed were for BLING and not function.
I worked at changing this with a little success.
In my opinion some vehicles are impossible to fit "functional" front end protection to. Because of the vehicles original construction design. Vehicles with unibody design, plastic front radiator core supports and or really thin frontal body panels. Then there is all the stuff, on newer vehicles, that they packed behind the grille and in front of the radiator. These are in the way of designing and fitting "good & STRONG" top support brackets, along with finding something strong enough to attach to. Most top support brackets on grille guards go to the top of the radiator core support no matter if they are steel, plastic or even strong enough to do anything in a hit. And they go through the small space between the top of the factory grille and bottom of the hood. So at best they are only 1/8" thick, most were 1/16" - 1.5 to 2 mm thick on the SUVs we were doing. In most cases, top support brackets were fitted to stop the road viberation of the GG a driver would see while driving and not to make sure the GG would protect the vehicle in a hit.
The most limiting factor in designing aftermarket vehicle add-ons can be a companies selling points, or marketing that is based on form over function:
#1 No cutting of vehicle body parts for install.
#2 Make it easy for a DIY "Totally unskilled person" to install. We had an in office saying "just because they own tools dose not mean they should use them to work on their vehicle!" that we could not use out side our design team.
#3 Price, Price, Price - I need to come in less then the competition.
Later I had the privilege of working for TJM an Australian company for a short time. After seeing what they "HAVE" to do and go through to be sell an aftermarket add-on in Australia, I personally currently lean to buying some products that are from Australia over products made in the USA.
Vehicles in Australia are very controlled by their federal government - basically it is illegal to do most mods to vehicles in Australia compared to the things we do here in the USA.
These are simplified statements and not the exact letter of the laws.
* All bumpers most be tested "government supervised" and proven to not effect any of the vehicles built in safety features before they ca be sold.
* All winch mounts are either tested on a vehicle frame to the braking point and then rated for winch size. Or tested to a max winch size rating to see that the frame can take it. If not more brackets will be designed and added.
* If bumpers and fenders have to be cut for fitment do it, then they will be tested and approved bumpers - function and safety of use is more important then form.
* They also consider and test that a finished bumper design dose not effect OEM engine function - such as cause over heating in the desert.
* I believe the number one reason for replacement heavy duty bumpers in Australia in the early days, was to lower front end damage caused be hitting the always present Kangaroo. This is also way most Australian bumpers in Australia have the big 1.5 to 2" hoops up over the head lights and grilles. They help to keep the animals out of the windshield/drivers face.
I have not hit all the points - just a quick over view of what I have seen and experienced through the years.
Basically a lot of US designed products are all about from "looks" over function to a point where some have very little function in my opinion. I make a lot of my own things ground up if I can because I have always been a function over form kind of guy. Point in case - I will always opt to take the time to tune on my car over polishing it and shinning the wheels, it is going to get dirty when I drive it anyway.
So before you buy anything stress related for your vehicle, down load the install instructions for it and review where and how it mounts. Then look at your vehicle and evaluate the shown mounting points positions and their strength. If you think their strong enough then move forward, if not look for another product.
Sorry for the rambling.