As a guy who lived in Seattle for 22 years, HS, UW, etc... and have since lived in Phoenix, Charlottesville, Long Island, Buffalo and now Lubbock, Tx, I can tell you I have a love hate relationship here.
The good:
Terrific conservative family oriented community. Baptist, Methodist, Catholic, Church of Christ primarily. Schools are great, people for the most part are friendly, housing is far cheaper and lower taxes than any of the big cities. The arts community, symphony, ballet, food and bar scene here have exploded in the past 3-4 years. Buddy Holly and Waylon Jennings are from here. The local West Texas music scene is pretty amazing. The Buddy Holly Hall of Performing Arts and Sciences just opened. One of only 11 perfectly acoustic certified buildings in the world. Symphony and Ballet are housed there and the symphony is involved daily in the school districts championing of music. Five breweries and 4 wineries in town. One winery has a James Beard award winner 3rd generation vintner. Food truck opportunities are everywhere. Big hits right now are a ramen truck, of course a few good taco trucks, several terrific bbq, and homemade ice cream sandwich truck. I'd say there is roughly 35 trucks in town. Tacos are king. Texas Tech University is here and has increased student population by about 30% in 10 years. As for acreage, its everywhere. Unemployment is lowest in the state at roughly 5.9% today, but was 2.6% pre-covid. Its a right to work state and with the growth here, lots of work to be had. In 3 years we have added 64 new restaurants, 31 new hotels. Population for the city is around 280k, 310k for the county/city combined.
The not so good:
It is flat. Flat as flat gets. No deciduous trees. All planted. Water underground is not an issue but we have been in a drought for about 5 solid years. Tornadoes can happen in the greater area, but not the frequency it can happen 2 hours north in Amarillo or in Dallas. With growth comes stupid people. We've seen a slight rise in crime, but primarily in the areas statistically you would see crime. We see highs in the mid 100's at times in the summer. Low's in the single digits occasionally in the winter. We get a decent snow every few years. Just had one a few weeks ago. The biggest downside is our nickname - The Hub City. If you look at a map, we are 5-6 hours from DFW, El Paso, Oklahoma City, San Antonio, Albuquerque (closer to ALBQ than any other city). We are the hub between those cities.
As for wheeling, there isnt a lot, but... there is a new 6500 acre adventure overlanding, mountain biking, hiking park opening at Palo Duro Canyon (2nd largest canyon in the US behind the Grand Canyon) 1:30 hours away. Ouray, Silverton Colorado are a days drive away to the best 10-13k' overlanding peaks in the country. Moab is a long 1 day drive. Southern Az is a 1 day drive. Nearest proper mountain is in NM called Cloudcroft. Ruidoso and others are a bit further north.