I'm have basically the same idea. Here is what I was thinking: 100 watt solar panel on roof outputs charge to the vehicle battery (going though a solar charge controller, of course). The output load on the solar charge controller goes to a lithium battery pack in the back of the vehicle (aka a "solar generator" pack - ex. goal zero, the one in the link you provided, etc).My power needs are simple: Charge a phone, run a fan and some LEDs. I've been looking this battery and this solar panel, which I think should do the trick. Any thoughts? It has an inverter in case I want to do something wild like bring a laptop or run a power tool, but the idea is that the battery is big enough for my needs alone and then some, and the panel should be enough to charge it with my limited use. There may be a fridge in the future, but I'm iffy on that and I'm not building out for that.
So since the solar generator is connected to the load output on the solar charger, it is charged by the vehicle battery, but the vehicle battery is getting power from both the alternator and the solar panel. At night, car is off, and the solar generator is presumably fully charged at end of day (from sun light and/or driving around). Then, solar generator powers your devices (my goal is a fridge, phones, maybe tablet). Since the solar generator is on the load output of the solar controller, and the solar controller has load protection, the solar controller will automatically stop charging up the solar generator from the vehicle battery when/if the vehicle battery dips below your load protection threshold. At this point, your devices are pulling power from the solar generator which is no longer getting charged up by anything else, until the next morning.
Next day, sun comes up//you drive around, and the alternator/solar controller recharges the vehicle battery (which should not have been fully depleted due to the load protection on solar controller), which replenishes the solar generator through the load output on the solar controller (the solar generator may or may not be out of power but this does not matter, unlike draining your vehicle battery).
Someone please tell me if this makes sense!