Are sponsorships really worth it?
No, not worth it at all if you place any value on your time.
Here is how I lay it out to people.
Take whatever you make per hour (after taxes) now think of it like this.
You want a sponsor to cover a bit of gear that cost $100 and after taxes and all you make $10/hr (that is $17/hr before taxes which is $33k a year, pretty reasonable).....that means that bit of kit cost you 10 hrs of work, a day and a quarter more or less.
Now to get it sponsored...
Have a website, social accounts, forum history and all that already.....
Then put together your proposal of why giving you that $100 gear is a better way to sell gear vs a banner ad, IG post or whatever else they do....remember they are in the biz of selling stuff not giving it way....and you are competing with raffle prize seeking events, other folks and everyone else that wants money and stuff.
If you are quick and good you will spend about 1-2hrs putting together your proposal, figuring out who to send it to and any follow up communication....
That means you are $10-20 invested before they say yes....and add that up for any no's you get to count against any yes.
Then they say yes....
Time spent thanking them.
Time spent installing/video/edit
Time spent using/video/still/edit/post/comment reply
Time spent updating them on what you have done (at least you can do that quarterly)
Oh and are you trying to recover the value of your camera/audio gear and editting software?
Oh and what about the fact that your buddies/family don't want to go on your video trips because you are too slow, they have to be quiet and out of frame and you don't enjoy they trips anymore.
Yeah add all that up and see if you are better off working extra hours or a side job vs asking for sponsorship.
And don't forget you have to cover the time/effort of all the NO's with the value of the YES's
Now I am spoiled as an ICU RN that I can pick up lots of extra shifts. I am spoiled that I have been building SEMA rigs since 2007 and get out alot across the Southwest. I am spoiled that I like to travel alone or with folks who don't mind when I am on a media trip. I am spoiled that I am an amputee and can pull some heart strings.
But the math is the math......you have to either NOT value your time or really really enjoy the media aspect of it all to make sponsorship worth doing.
Unless you are fine being a sucky human being and just ask for things and give crap results or no effort to the companies.