Personally, I definitely fall into that category of being a gear freak! I admit it, I really like gear, and love to personally experience the difference between products, and have no problems spending my hard earned money on it. I'm also not married and don't have any kids lol, which definitely makes it easier!
I've been in the bicycle industry for all of my working years and there is no better industry to feel the impact of product innovation and evolution. Want a new bike and only want to spend $300? You can do it. Want a new bike and want to drop $20,000 this Saturday? I have those in stock as well. All industries/hobbies have vast ranges of equipment, to satisfy all budgets. Spend as little, or as much as you choose. The money you spend doesn't necessarily correlate to how much you enjoy the hobby, although good equipment can definitely create a more pleasurable experience when that product is put to use. We have plenty of customers with $20k bikes, the latest in apparel, $400 helmets, etc. but they aren't racers at all. They just love buying gear! It's also these same folks that purchase this equipment, that allows our industry to evolve, and allows trickle down technology to come into play. If they weren't buying it, then we wouldn't have the quality and selection of equipment in our industry that we do now.
The posting of high end equipment and elaborate builds on sites like IG are always going to garner more attention than those that are out on the weekends using their 20 year old camping equipment-(no offense at all to those that fall into this category. I'm simply using it as an exagerated means of comparison for this example). It doesn't necessarily mean the folks with high end builds and gear are having more fun, but it creates product interest and potential demand for said product. It sells gear.
With that said, I 100% agree with everyone's posts in this thread. I just told a friend of mine the other day that I had just as much fun heading out on the weekends with just my backpack tossed in the back of my Jeep as I do now with all of the other gear I've acquired. There's no real reason for all of it, other than I wanted it, and made a decision to purchase it. Yes, some of it was necessary, but a lot of it was luxury. Do I get out and use it? Yes, absolutely. But was it all needed? Nope.
I got out this weekend and explored West VA some more. I realized Saturday night when I was sitting at camp as to how much I was looking forward to getting up early on Sunday and doing as much driving as I possibly could, to see as much as I could, and to find new spots to venture out to in the future-the primary definition of overlanding, at least in my eyes. It had nothing to do with my Jeep or any of my equipment.