Right. The average person in the city, going to get supplies at home depot, or going camping at state parks, big grocery shopping, kayaking, mountain biking.Things most guys with more capable pickups do, which dont need all the extra weight of a body on frame and dont tow, and want to be able to park in the city.The axles may indeed be tiny, but the optional turbo engine bumps towing to 5k. Pretty big Jon boat.
The only potential problem I see is it having a single speed transfer case. No low range. (This probably comes right back to the CV axles)
Ford is going to sell these as fast as they can build them though. 40 mpg pickup starting at 20k, hard to argue with for the average weekend Home Depot hero.
And with it being hybrid, it will likely develop it's own niche of buters