[/QUOTE="MOAK, post: 665485, member: 1615"]
I actually like Columbia clothing, it’s not nearly as overpriced as brands like The North Face or Patagonia and I find their clothing line to be comfortable & long lasting. But now with this marketing campaign? Jeeze- they’ve lost my respect. I avoid being trapped into using the term “ overlanding “ primarily because the term has been hijacked to the point of near death. Stuffing your car full of mostly useless gear, throwing the kids in the backseat and driving to the nearest state park is not overlanding. It is, car camping. Getting in your jeep with the bare minimum of gear, and going to an off road park is not overlanding, it’s going “wheelin”. Now, if in either of those scenarios a long road trip was involved, for the sake of touring, or exploring, and living out of the vehicle, then that changes everything, doesn’t it? So, what we have ended up with, thanks to brilliant marketing campaigns, is a very fluid definition of the term, overlanding. In todays terms, everyone can be an overlander! Yippee!!
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I like thier stuff and wear some of it as well. I have a great raincoat that is actually a 3 in one with a zip in fleece, so becomes a warm winter coat. Love it. A buddy of mine swears by thier self-draining water shoes. I have a PFG longsleeve shirt of theirs which I great fishing or hiking or just wearing on a weekend...
Which brings me to playing devil's advocate: did anyone complain when they came out with the Performance Fishing Gear line, specifically designed for FISHING? They make HIKING boots, right? Yes they do. They werent near as good as my Oboz Bridgers are, but they do make hiking boots. And they make CAMPING gear.
Given we are excited over vehicles like the Jeep Gladiator Rubicon or GMC Canyon AT4X, which were put out there for the Overlanding crowd, should we be bothered by a clothing line by columbia specifically for overlanding?
I'm torn on it. (See what I did there? I'm here all week, tip your waitstaff)
I mean, the Cumbia fishing shirts have a definite fishing purpose right down to the button-up roll up sleeves, action vented back, the quick dry material and even the fishing rod holding strap on the chest. Did we complain the shirt was made for fishing? Nope. I bought one because I fish.
Columbia hiking boots are arguable designed for hiking, however good or not they may be.
Columbia does make zip off hiking pants-shorts...and all sorts of stuff specifically designed for each sport or adventure.
I would argue that if you make hiking gear and camping gear, and anything from swimming shorts to foul weather gear, then you effectively make overlanding gear
But if they could somehow design the clothing line specifically for driving and camping simultaneously, would that then make it OK? I mean like, short jackets like the bus drivers from the 50's would wear, with a breast pocket for quick access to $ or passports at border crossings...inside pockets the size of a properly folded tyvek map, pen pockets on the sleeve. Sewn in locator beacon... But make it a 3 in 1 for different weather? Maybe it could be a parka for when you are out in cold weather but the bottom 3rd could zip off for when you are driving.
If they could taylor fit each item of clothing (See? I did it again) to be easier to drive with but adapted for camp or hike, would we be ok with it then? I still think it would be hard to do and expensive, but...?