Usually Black Friday / cyber Monday are supposed to be the best deals retailers offer all year. 10-20% is what most seem to be offering, and honestly it’s underwhelming at best.
I say that because we see them offer 10-20% off deals at other times of the year. Personally, I was hoping for more, but maybe there just isn’t the margin? I have a hard time believing that though, considering how expensive most overlanding / rig gear is.
Just sharing my $0.02.
Honestly, most of the companies that cater to the Overlanding community are really not all that big, at all. Yes, there's exceptions to that, like Smittybilt for example, but most are nowhere near that. And, you said it - these companies don't have the margins that people think they do. With the amount of overhead they employ, and the cost of conducting research and development and running a business, they simply can not afford to throw money away by tossing out huge discounts-plus it erodes the integrity of a brand once you start doing that. The easiest way to "cheapen" a product line is start offering huge discounts. There's usually a few items in a companies catalog that are higher margin, and maybe they can run specials from time to time, but that's not always the case.
With all that said, MyMedic is doing 30-40% off on first aid kits-TODAY ONLY!