I have been traveling Baja for 60 years, started as a kid. The fear factor is real for many, I take new folks south and love as they discover how safe it is. I mostly travel solo and don't have issues, I do pay attention to what's going on, and will move on if something doesn't look or feel right. The cartels are not interested in travelers, if you are not in the drug game, you'll are fine. Many town/fish camps will have tweekers, I ether camp with others or miles away from any town or fish camp. The idea is safety in numbers or not enough profit to travel away the easy marks closer to town/camp.
For my fist trip I would stay on 5 and 1 for the most part and see the standard stuff. Grab a hotel every fews days. Plan on traveling about 6 to 8 hours per day. The tip is 20 to 25 hours of driving. Depending on when you want to go would determine your entertainment, grey whales in late Jan to March, east side in fall to spring, unless you like the extreme heat. There are missions to see, plenty of fishing both shore and boat, off road races to watch. 2 weeks is a nice way to much of Baja, you'll ether love and get the fever or you'll never go back. PM if you would to discuss more.