That's really not the case on JL/JTs, especially since the diesel will be auto-only. The 8 speed auto has a very deep first few gears, the total spread runs: 4.71 1st, 3.13 2nd, 2.10 3rd, 1.67 4th, 1.28 5th, 1:1 6th, 0.84 7th and 0.67 8th. The stick DOES have a deeper 1st (5.13) but from 2nd on it's not as deep going 2.63 2nd, 1.53 3rd, 1:1 4th, 0.81 5th, 0.72 6th (so I guess the six speed's 2nd overdrive is deeper than the auto, lol). Combined with an unlocked torque converter at low speed and the crazy torque the diesel will produce down-low, I think an auto diesel JL will be WAY more forgiving than a gasser with the stick when "going big." I honestly expect people to find the stock Rubicon 4.10s to be fine on 35"s with the diesel, in fact, it'll be interesting to see if Jeep still fits 4.10s to Rubis with the diesel, or if they go with something like a 3.73 to better-suit the powerband.
So, that said, if I was building a diesel JL/JT the practical side of me says "stay with 35"s." They'll likely run fine with the stock gearing, stock trans, etc. With a 35" tire there will be a bit less drivetrain wear and tear, but I think people are attributing too much of that to SIZE alone. Wheel offset (and therefore scrub-radius) and overall wheel/tire combo weight will have as much or more to do with wear and tear and driving "feel" as the 1" radius difference between a 35" and 37" tire. For example, a heavy 35" M/T on a set of steelies with beadlocks is going to be harder on things than a lighter 37" A/T on a high-quality, light set of non-beadlock AL wheels. A 37" on a wheel that doesn't much increase scrub-radius will have less impact on steering components and hubs than a 35" pushed way out with a wild offset.
At the end of the day a JLUR on 35"s with an appropriate lift and fenders allowing full-flex and a good driver will go further and do more than 99% of Overlanders want to even consider. The ~1" of extra ground clearance from a 37" and slightly longer contact patch isn't going to be a night-and-day difference on the trail. You're far, FAR more likely to get stopped by an obstacle that neither a 35" or 37" (or your gut, or other body parts a bit lower...) will allow than you are likely to get stopped by the "perfect" obstacle that just can't be passed with 35"s and a winch, but is just that RCH bigger/harder that 37" WILL do it.
Of course, on the bulky JLs (I love them, don't get me wrong, they're just big vehicles) a 37" just looks way better, so because I'm an idiot I'd ignore all of my advice above and get 37"s. :p
-TJ