For the OP's benefit, I'm a STRONG believer in airing down anytime you get onto a rough, off-pavement scenario. Even if its just a dirt road. The comfort is tremendously increased, lots less rattling and bouncing, and handling improves as well. So even if the others in my group opt to not air down, I always do. Its just more comfortable. As others have said, everybody has their own sweet spot, and it depends on the tires, terrain, and the amount of weight and gear you're carrying. Start on the high side, air down to maybe 60-75% of what you daily drive with, then go from there. Also keep in mind, you probably don't need to be going below 12 or 15 for anything other than more rough rock crawling or super soft sand. And when you go that low without beadlocks, you need to be careful to not lose a bead.